Rosewheel are responsible for the management of Bourne Capital's Chinatown Estate, including Chinatown Zone in London, a major new development launched in 2007 which houses an international food court, bars, restaurants and retail markets, marking a new era in this famous landmark's history. Chinatown Market is a substantial retail and market space housed within the core of the Estate, providing retail space for specialist businesses, and an important destination for Londoners and tourists alike.
Stuff International Design was tasked with the creation of the identity for Rosewheel, hoarding designs, dual language posters and leaflets to inform residents as to the positive changes of use and the vision for the future for Chinatown.