Stuff International Design Ltd was commissioned by QIIB to create a new identity for its banks in Qatar, including a full redesign of their interiors, taking account of the cultural requirements for their layout and ethical values.
Our design positioning was to create a cool, modern and dynamic environment that would stand out from both the local and international banks in Qatar, with the view to attracting the rapidly growing ex-pat community.
We began work with QIIB in 2004, when the prototype site had been delivered in the trial office in Doha, which proved a success. We then rolled out the new designs across the other 7 branches.